iCEV

• Support growth initiatives by planning, executing, and optimizing multi-channel marketing campaigns. • Provide insight-driven recommendations to inform demand generation strategies and campaign planning. • Partner closely with sales and product teams to ensure insights are reflected in messaging, targeting, and campaign execution. • Support cross-functional alignment to maintain consistent messaging and effective lead handoffs. • Develop targeted content that educates, engages, and nurtures prospects throughout the buyer journey. • Execute and manage demand generation campaigns across multiple channels: email marketing, conferences and events, social media. • Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness. • Conduct market and adoption research to understand industry trends, customer behavior, usage patterns, and competitive positioning. • Identify and define target audiences by developing and maintaining detailed buyer personas. • Collect insights through surveys, focus groups, CRM data, and analytics tools.

• Responsible for ensuring product quality through a combination of manual testing, exploratory validation, and automated test development • Support the full software development lifecycle by providing test coverage, identifying defects, and maintaining automated test suites built with C# and Playwright. • Review requirements, user stories, and acceptance criteria, develop and execute manual test cases for new features, regression cycles, and integrations • Perform exploratory testing to uncover unexpected behaviors and edge cases, document clear, reproducible defects and collaborate cross-functionally for resolution • Build, maintain, and enhance automated UI and functional tests using C# and Playwright or equivalent automation tooling, contribute to the automation framework and ensure tests are reliable, maintainable, and scalable • Integrate automated suites into pipelines and monitor ongoing test health, investigate automation failures and perform root-cause analysis • Participate in and contribute to sprint planning, estimations and support continuous improvement of QA processes, standards, and tooling • Assist product owners, developers, and collaborate with stakeholders when needed

• Responsible for driving sales growth by identifying and pursuing new business opportunities. • Develops and implements sales strategies to drive revenue growth in a defined geographic territory. • Identifies and pursues new business opportunities within the territory. • Builds and maintains relationships with existing clients to ensure customer satisfaction and retention. • Collaborates with other members of the sales team to achieve sales goals and objectives. • Conducts market research and analysis to inform sales strategies and identify potential new opportunities. • Provides regular sales forecasts and reports to senior management. • Attends industry events and conferences to represent the company and identify new leads. • Develops and maintains relationships with key stakeholders, including educators, administrators, and industry partners. • Manages the sales pipeline and ensure timely follow-up on leads and opportunities. • Travels frequently within the defined territory to meet with clients and prospects.