DAZN

Role Description At DAZN Bet, we are opening up the world of betting and gaming for our customers—delivering an interactive, accessible, and social experience. This is a unique opportunity to play a key role in launching and scaling our brand in Canada, shaping how we connect with sports fans in a fast-growing market. You will be responsible for driving customer acquisition and engagement through data-driven digital marketing strategies, ensuring strong brand awareness and conversion performance across all channels. Salary Range: £65,000 - £75,000 This role can be based in Toronto Remote. The internal job title is Digital Marketing Manager. As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team. What You'll Be Doing: - Define and execute the digital marketing strategy for Canada, aligned with overall business and brand objectives - Plan and deliver multi-channel campaigns across SEO, PPC, Paid Social, Affiliate Marketing, Display, and Email - Drive customer acquisition, engagement, and conversion through performance-led marketing initiatives - Manage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROI - Own and evolve the SEO strategy, partnering with content and technical teams to improve organic performance - Collaborate with CRM, content, and design teams to deliver engaging, localised marketing campaigns - Use data and analytics to optimise campaigns, improve conversion rates, and drive personalisation strategies - Work closely with internal and external stakeholders to identify consumer trends and refine value propositions - Build strong cross-functional relationships across DAZN and DAZN Bet to unlock new revenue opportunities - Monitor market and regulatory trends to ensure compliance and identify growth opportunities - Ensure all marketing activity aligns with Responsible Gaming principles Qualifications - 3+ years’ experience in digital marketing, ideally within sports, entertainment, or gaming/betting - Strong background in performance marketing and paid media - Proven ability to drive customer acquisition and revenue growth through digital channels - Deep understanding of consumer behaviour, particularly sports fans - Experience managing multi-channel campaigns across paid and organic channels - Strong analytical mindset with the ability to interpret data and optimise performance - Comfortable operating at both strategic and executional levels with high attention to detail - Passion for sport, with a strong understanding of fan engagement across multiple sports - Experience working in regulated markets (e.g., gambling) is advantageous - Excellent communication skills with a detail-oriented approach - Ability to thrive in a fast-paced, dynamic, and international environment Benefits - Access to DAZN - Up to 15 days of paid time off and 9 days of annual leave - Health benefits (including dental & eye care) - A generous sick time package - Short and long-term disability coverage - Parental leave offering - Personal insurances, such as basic life term and personal accident - Access to a 401(k) retirement plan - Family-friendly community - Learning and development resources - Opportunity for flexible working - Access to our internal speaker series and events

Role Description At DAZN Bet, we are opening up the world of betting and gaming for our customers—delivering an interactive, accessible, and social experience. As part of the wider DAZN ecosystem, we combine live sport streaming with innovative betting products, creating a unique and engaging platform for fans. This is an exciting opportunity to join a growing team and play a key role in establishing DAZN Bet as a leading brand in the Canadian market. We are looking for a CRM Manager – Canada to lead the planning, execution, and optimisation of CRM campaigns across the customer lifecycle. You will be responsible for driving engagement, retention, and reactivation through data-driven, personalised marketing strategies. This role requires a balance of strategic thinking and hands-on execution, with a strong focus on performance, innovation, and customer experience. Salary Range: $60,000-$65,000 CAD This role can be based in Toronto, Remote. The internal job title is CRM Manager. As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team. What You'll Be Doing: - Own the end-to-end CRM strategy for the Canadian market, driving engagement, retention, and reactivation. - Plan, execute, and optimise multi-channel CRM campaigns across sportsbook and casino products. - Develop personalised, automated customer journeys to enhance customer experience and lifetime value. - Create and execute innovative promotions and campaigns to drive conversion and revenue growth. - Monitor and optimise bonus spend to maximise profitability and ROI. - Build and maintain robust reporting frameworks to track campaign performance and effectiveness. - Analyse KPIs and customer data to identify commercial opportunities and optimise performance. - Work closely with BI & Data teams to deliver actionable insights and improve targeting strategies. - Collaborate with cross-functional teams across DAZN and DAZN Bet to enhance customer engagement and unlock new revenue streams. - Stay ahead of industry trends, regulatory changes, and market dynamics to ensure compliance and competitiveness. - Ensure all CRM activities align with Responsible Gaming principles and local regulations. Qualifications - Minimum 3 years’ experience in CRM within the online gaming industry (sportsbook and casino). - Strong experience in customer lifecycle management, retention, and loyalty strategies. - Proven track record of delivering high-performing CRM campaigns that drive revenue growth. - Hands-on experience with CRM tools such as Optimove, Salesforce, or similar platforms (Optimove preferred). - Strong analytical mindset with the ability to interpret data and optimise campaign performance. - Deep understanding of customer segmentation, personalisation, and automation. - Knowledge of Canadian gambling regulations, marketing restrictions, and market dynamics. - Passion for sport and strong understanding of sports fan behaviour. - Excellent communication skills with a detail-oriented approach. - Ability to work in a fast-paced, dynamic, and international environment. - Commercially driven with a strong focus on results and performance. Benefits - Access to DAZN. - Up to 15 days of paid time off and 9 days of annual leave. - Health benefits (including dental & eye care). - A generous sick time package as well as short and long-term disability coverage. - Parental leave offering. - Personal insurances, such as basic life term and personal accident. - Access to a 401(k) retirement plan. - Family-friendly community. - Learning and development resources. - Opportunity for flexible working. - Access to our internal speaker series and events.

Role Description At DAZN Bet, we’re redefining the sports betting and gaming experience by combining world-class entertainment with cutting-edge technology. This is a unique opportunity to play a key role in shaping and expanding our VIP program in Canada. You’ll work closely with high-value customers, creating exceptional, tailored experiences that build loyalty and long-term engagement. As a VIP Account Manager, you will: - Manage and grow a portfolio of high-value DAZN Bet customers - Deliver a proactive, personalised, and seamless VIP experience to drive loyalty - Build strong, long-term relationships through regular and meaningful engagement - Develop detailed customer profiles to tailor offers, rewards, and experiences - Ensure compliance and Responsible Gaming principles are embedded in all interactions - Monitor customer activity and provide insights, reporting on satisfaction and product feedback - Offer bonuses, gifts, and hospitality in line with business and regulatory guidelines - Represent DAZN Bet by hosting and attending VIP events and hospitality experiences - Meet and exceed defined productivity, quality, and SLA targets - Collaborate with marketing and commercial teams to optimise VIP campaigns and offers - Support the mentoring and development of VIP Hosts within the team Qualifications - Minimum of 3 years’ experience in a high-end customer service, VIP, or account management role - Strong knowledge of the online gaming / sportsbook / casino industry (essential) - Proven ability to manage high-value clients and deliver exceptional service - Excellent communication skills, both written and verbal - Highly personable, confident, and relationship-driven - Strong analytical skills, with experience using Excel or similar tools - Well-organised with the ability to manage multiple priorities and deadlines - Understanding of marketing and customer lifecycle strategies (preferred) - Flexible approach to working hours, including evenings and weekends where required - Willingness to travel (~25%) for events and customer engagement Requirements - Salary Range: $55,000 - $65,000 - This role can be based in Toronto Remote. The internal job title is VIP Account Manager Benefits - As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.

Senior Marketing Manager - LATAM Department: 77-360 - Subscription - Management Employment Type: Fixed Term Contract Location: Mexico - Remote Compensation: $0 / year Description At DAZN, we don't just broadcast sport — we amplify it. We're one of the fastest-growing sports streaming platforms in the world, and we're building something special in Mexico and LATAM. As Senior Marketing Manager for the region, you'll be at the centre of that growth — owning how we connect with fans, drive subscriptions, and build a brand that resonates locally while competing globally. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful. If you're a passionate, data-savvy marketer who lives and breathes sport — and knows how to move audiences in Mexico and beyond — this is your stage. Reporting to the VP of Marketing for North American sports, you'll develop marketing strategies for high priority growth markets Mexico and LATAM — the person who knows the fan, understands the market, and builds the playbook that drives growth. You'll own end-to-end execution across our North American Channels (NFL Game Pass, NHL, NCAA, FIBA) and Boxing offering, blending global brand strategy with sharp local execution. From campaign planning to performance optimisation, you'll be equally comfortable in a creative brief and a data dashboard. This is a high-visibility, high-autonomy role for someone who wants real ownership — not just a seat at the table. This will be a 6 month contract. Key Responsibilities - Own campaign delivery — Drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis - Localise with purpose — Adapt global campaigns for Mexico and LATAM audiences, ensuring cultural relevance and nuance without losing brand integrity - Represent DAZN locally – Build and maintain relationships with key DAZN stakeholders in the region, including league, talent, and media partners. - Build high-impact partnerships — Identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition - Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media - Collaborate cross-functionally — Work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing - Establish best practice — Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches and grows in the region Skills, Knowledge and Expertise - 5+ years of experience in growth, performance, or digital marketing, ideally within sports, media, entertainment, or subscription-based businesses in Mexico and LATAM - Bilingual: fluency in Spanish (written and spoken) as well as English - Proven track record managing budgets and holistic integrated marketing programs - Deep understanding of multi-channel marketing strategy, including paid media, CRM, SEO/SEM, and social platforms - Strong analytical mindset — comfortable interpreting performance data and translating insight into action - Experience driving measurable results across acquisition, engagement, and lifecycle marketing - Background in a fast-paced, subscription-led, content, or entertainment business - Excellent cross-functional communication and stakeholder management skills - Passion for sport — you don't need to be a boxing expert on day one, but genuine enthusiasm for the world of sport matters here